photo credit: liz_com1981
I’m often asked, “This is great stuff…but how will it help me grow my business?” While there is not a straight line between A and B as some might wish, I observe that people who develop a narrative approach to their practice seem to become more compelling to clients. What narrative coaching brings, in part, is a way of being with clients that is quite distinctive. As such, I see this approach helping your business in at least three ways:

1. Increased signal to noise ratio: Working at the narrative level gives clients the opportunity to step outside the relentless pace of modern work life in order to experience time and space in new ways. Clients appreciate the chance to both slow down and get to the heart of the matter more quickly. Narratively-trained coaches bring a certain calm and presence to their work that many clients find invaluable.
2. Increased transfer from sessions: As my colleague Amiel Handelsman attests, the true value of coaching is in what clients do after they leave their conversation with us. Clients pay us because they are able to see, think, feel and act differently as a result of coaching. A narrative approach is powerful here because the language and learning are based in the clients’ own stories. Rather than having to take on the coach’s frame, clients have ready-made anchors for their ongoing learning and new behaviors. I have found this grounded approach to be quite appealing to clients.
3. Increased connection to a bigger Story: I increasingly see a hunger in my clients to connect their life and their work to something bigger than themselves. They want connections to people who know their stories—and therefore share a common referent point. It shows up in my organizational clients who want better alignment between individual coaching goals and organizational objectives. It shows up in my private clients who want to feel like their work matters. Being able to help make these connections through their stories is great for business.

What would you like to know about stories and your business? Post a question in the Comments box and I will gladly share my thoughts.

I close with a great quote I was reminded of again the other day in pondering the proverbial 37 days. It speaks well to the value of a narrative approach to coaching in helping clients see clearly the gaps between their vows and their life.
The life of every man is a diary in which he means to write one story, and writes another; and his humblest hour is when he compares the volume as it is with what he vowed to make it. James Barrie

photo credit: WTL photos
I learned this morning that Michael White has passed away. Known to many of us in the story community as a co-founder of narrative therapy, he was a pioneer who paved the way for many of us who do this work. He brought a deep critical and social consciousness to our understanding of stories; he liberated both stories and storytelling so practitioners could work in creative and powerful ways with clients. His death seems particularly poignant for me right now as I launch my new narrative coaching programs and think more deeply about where and how I most want to invest my life energy. Perhaps his death will inspire me to play a bigger game.

Michael’s work was an important bridge for me in connecting three domains of my narrative study and practice that had long been separate: Jungian psychology/spirituality, cognitive development and learning, and social justice. On a personal level, I felt inspired by his work to be more courageous and confident in bringing together these domains in my narrative coaching work. I experienced him as a deep thinker, a complicated writer, a consummate practitioner, and a gifted teacher. He has left a legacy that will live on in the thousands of professionals who have been shaped by his work and the many contributions of narrative therapy to our language, perspectives and practices. Thank you, Michael.

“The evolution of the lives and relationships of persons is akin to the process of reauthoring, the process of persons entering into stories with their experience and their imagination, of taking these stories over and making them their own.” (1992)

photo credit: woodleywonderworks
As we launch our new narrative coaching workshop series in Perth, Australia on May 26th/27th, I was curious to know what was on your mind about clients and their stories these days. What do you wish you knew about narrative/coaching that would help you be more present and powerful with your clients?

The Foundations Workshop, “The Power of Coaching at the Narrative Level,” provides the essentials of how stories work, the links between stories and identity/behavior, and how to work with the narrative material in sessions to accelerate the client’s awareness, development and movement. Three more foundational workshops are scheduled for Australia in 2008 and we anticipate being able to offer one in New Zealand and one in Canada this year. If all goes well, we will offer a five-day advanced program in late 2008 and start our one-year certification/mastermind program in early 2009.

I offer this space on our site for you to tell us what you’d most like to know or be able to do as a result of learning about narrative coaching. What would you most want from our workshop if you came? Even if we can’t address it in the workshop, I would be happy to dialog with you about your interest and point you in directions where you can find the resources you seek.

Click on the “Share Your Comment” link at the bottom of this post and let us know what you think.