photo credit: freeparking

Thanks to Jo Carson for reminding me of Gregg Braden’s story about the true nature of intentions: While traveling with a Native American rainmaker in a drought-stricken part of the desert of the American Southwest, he witnessed the rainmaker at work. Once he was done, Gregg asked the man if he had prayed for rain. To which the man said “No.” When asked why, the main responded, “You pray for rain, you don’t get anything. You have to feel the rain, and smell it, see what it does for the land. You have to be the rain. You have to pray rain.

Where is my faith?

It seems like a timely story as we wrestle in the U.S.—and now globally—with significant economic challenges. Why, you might ask?! Because in some ways it is a crisis of faith. Not just faith in our money and our banks and our leaders, but ultimately  faith in ourselves. While many of us have seen this coming, it has been unnerving to say the least as it has spiraled down so quickly. We doubt ourselves and worry for our future. Many people have been left gasping on the cusp of a momentous election, wondering when the rain will come to quench the fires of our anxieties. Enter the story . . .

The “bail-out” merely postpones the inevitable hard choices in front of us regarding reconstructing our lives and our identity to be more sustainable and equitable. As the man said, if you pray for rain—by standing outside the system and hoping to be rescued—you get nothing. It is like clients who want their lives to be different but they don’t want to change.

What is mine to do?

One thing I am taking from this time is to look at my own willingness to pray rain. I can’t wish it all away. How do I need to change my habits, my attachments, my willingness to sacrifice for my daughter and those who will come after me in order to create a healthier life? It is a time for courage, compassion and imagination in seizing this moment instead of being seized by fear.

The old stories about consumption as salvation, celebrities as heroes, greed as virtue, and war as a solution have run dry. It is time we create and live new stories with our lives. It is time to be the rain! And so, I will add my drops to help bring about that new story. . .

photo credit: liz_com1981
I’m often asked, “This is great stuff…but how will it help me grow my business?” While there is not a straight line between A and B as some might wish, I observe that people who develop a narrative approach to their practice seem to become more compelling to clients. What narrative coaching brings, in part, is a way of being with clients that is quite distinctive. As such, I see this approach helping your business in at least three ways:

1. Increased signal to noise ratio: Working at the narrative level gives clients the opportunity to step outside the relentless pace of modern work life in order to experience time and space in new ways. Clients appreciate the chance to both slow down and get to the heart of the matter more quickly. Narratively-trained coaches bring a certain calm and presence to their work that many clients find invaluable.
2. Increased transfer from sessions: As my colleague Amiel Handelsman attests, the true value of coaching is in what clients do after they leave their conversation with us. Clients pay us because they are able to see, think, feel and act differently as a result of coaching. A narrative approach is powerful here because the language and learning are based in the clients’ own stories. Rather than having to take on the coach’s frame, clients have ready-made anchors for their ongoing learning and new behaviors. I have found this grounded approach to be quite appealing to clients.
3. Increased connection to a bigger Story: I increasingly see a hunger in my clients to connect their life and their work to something bigger than themselves. They want connections to people who know their stories—and therefore share a common referent point. It shows up in my organizational clients who want better alignment between individual coaching goals and organizational objectives. It shows up in my private clients who want to feel like their work matters. Being able to help make these connections through their stories is great for business.

What would you like to know about stories and your business? Post a question in the Comments box and I will gladly share my thoughts.

I close with a great quote I was reminded of again the other day in pondering the proverbial 37 days. It speaks well to the value of a narrative approach to coaching in helping clients see clearly the gaps between their vows and their life.
The life of every man is a diary in which he means to write one story, and writes another; and his humblest hour is when he compares the volume as it is with what he vowed to make it. James Barrie