Nine ethical guidelines for narrative coaches

As part of our due diligence as professionals, it is incumbent upon coaches to be aware of our own unconscious biases and preferences that shape what we see and do with people and the stories they share with us. What are the acceptable shapes of a life we find ourselves promoting based on our training, professional/business pressures and aesthetic preferences? What our preferred formulation patterns and how do they keep us from more courageously and cleanly meeting others and their stories? In closing, I would offer the following nine ethical considerations in working with peoples’ stories; they serve as the bedrock of a narrative approach to coaching:

1. Coachees expect their coach to create a safe container for their storytelling.
2. Coachees expect their stories to be heard in a nonjudgmental, non-assumptive manner.
3. Coachees expect to have their community and cultural stories taken seriously.
4. Coachees have the right to tell their own story in their own way.
5. Coachees tell and understand their story as best as they can at the time.
6. Coachees have the right to change their stories, lives and selves as they choose.
7. Coachees are accountable for the impact of their stories on themselves and others.
8. Coachees expect their coach to manage their own stories, agendas and participation.
9. Coachees expect their coach to be exemplary stewards of the stories that are told.

I hope you have found these posts helpful in giving you some practical strategies for taking a more narrative approach to your work. We are scheduling master classes in various parts of the world for the latter half of 2010 and in 2011. It looks like Zurich and London will be next. Let us know if you’d like to host one in your area. You can reach us an director [at] narrativecoaching.com

Listening narratively

Narrative coaches stay in the lived experience of the conversation as much as possible. Some of the practices they use in doing so:

1. Create a rich narrative field, notice what appears, remain connected even in silence, and actively engage with the coachee’s narration as it emerges. Invite coachees to stay in their stories as they unfold across a series of present moments. As they do so, the characters, context, and conclusions will become more apparent and available for renegotiation.
2. Help people come to their stories with less judgment in order to loosen their group on their identity and lives and provide an opening for greater awareness, more trust in themselves, more conscious choices and better results.
3. Put more emphasis on generating experiences and less on rushing to interpretation, meaning, or action. Doing so, will more likely and fully engage the whole person and create conditions more similar to what they will encounter after the session.
4. Trust that people will begin at the level at which they are ready and the critical themes will be forthcoming regardless of which stories they share first. Any story or set of stories can be a portal into the larger issues at play for people and the path to reaching their resolution or aspiration.
5. Build rapport through hemispheric resonance by starting with coachee’s preference but then invite them onto the path of change by drawing on the other hemisphere to bring in elements that were not part of the original story (Siegel, 2007).  Draw on the factual, sequential, and verbal parts of the story, largely a product of the left hemisphere and the more personal, contextual, nonverbal parts of the story, largely a product of the right hemisphere, as needed to elicit the whole story.
6. Help coachees identify narrative data from their lives that support an alternate view of who they are and how they want to be in the world—what White and Epston (1990) called “unique outcomes,” Hewson (1991) called “exceptions” and the Heaths (Heath & Heath, 2010) called “bright spots.” At the same time, realize that in order for new stories or new relations between stories to take hold in coachees’ lives, they must build on elements of familiar stories in order to ‘scaffold’ their ascendance.

Therefore: (1) help people to become more aware of the contours of their available narratives and either reframe them or their relationship to them; (2) guide them in discovering and developing new options (often hidden as gems in their own stories) and a more evolved repertoire; and (3) help them to successfully launch their new story as the basis for fulfilling their aspirations. Any story told in a coaching session, even if it has served as a transformational vehicle in that setting, must survive the ‘retellings’ if coachees are to sustain the changes they have begun.

Narrative Identity

A distinguishing feature of a narrative approach to coaching is its emphasis on the critical role of situated (e.g., somatic, relational, contextual, and adaptive) identity in understanding and supporting coachees’ development and performance. It exemplifies a shift in thinking of identity as a set of static properties to a reflection of dynamic and relational action — and from seeing it as a fixed object to an adaptive performance. There is an intimate connection between the ways in which we construe ourselves and the ways in which we are likely to behave.

Coaching Applications

1. Provide both an interpersonal structure and a narrative structure in which coachees can safely and fully engage and explore their stories. In doing so, appreciate the centrality of “place” in creating a generative space for the conversation and in helping coachees’ ground their stories (past, present or future).
2. Realize that people tell stories to make, confirm or experiment with a way of being in the world/being seen by the world. Therefore, ask yourself, “What is this person trying to achieve through telling these stories, particularly at an emotional level, and how are their current narration strategies working for them?”
3. Draw on Bakan’s (1966) assertion that there are two primary drivers of human behavior—agency and communion—in observing coachees’ unique narration patterns and supporting the growth of their cognitive and behavioral repertoire.
4. Recognize that if you want people to adopt new behaviors or attain new results, you must help them build an identity, through an alternative narrative.  To sustain that new identity, people need to enact new behaviors—and the stories that go with them.
5. Realize that people can only see as far as their stories will take them; they can only act as far as their stories will back them (before and/or after they act). As such, it is important to help people to connect their personal stories with the social contexts from which they came and to which they will return in new ways.

Four general guidelines for taking a narrative approach to coaching

1. Create nonjudgmental and generative spaces in which coachees can work in the moment with their narrative material in order to discover, explore and potentially reframe their habitual narrative patterns and open up new possibilities for their development and outcomes. It is less about causation and more about creation.
2. Track how people organize their stories, e.g. which events are included, which themes they organize around, which characters are portrayed as significant, and which voices are privileged in the telling. Help people examine their assumptions about reality through deeply engaging in their stories.
3. Listen for the gaps, the thresholds where the person’s emplotment strategies (how they make sense and meaning of events) have broken down or are no longer working. These gaps in narration can be seen as “breaches”  and the stories coachees tell us as attempts to resolve the discrepancy between what they expected and what has transpired.
4. These gaps in coachees’ stories can be an opportune time to help coachees formulate a different story and outcome because it is in these liminal, in-between spaces where growth most often occurs. Stay present to what is happening in the session, in what narrative coaches think of as storytime and storyspace , in order to notice openings for change. Everything you need is right in front of you.

A client’s story

I believe that stories about the past, present and future all contribute to the shaping of people’s experience in any given moment. Who they once were, how they are now, and who they want to be all shape their current state, identity and behaviors. Each of these three temporal dimensions is represented in a person’s narrative patterns and can be accessed in coaching them to unlock new stories. I saw this in a recent conversation with a client who commented that I seemed to know what he would say next at times. I responded by saying that I was just noticing glimpses of the future as it curled back into our present experience because of the sense of relational flow (Moore, Drake, Tschannen-Moran, Campone & Kauffman, 2005) we had created. Stories about who he thought he was, what he was noticing about himself as he was telling his story, and who he was hoping to be when he ‘retired’ came together — resulting in some new insights about what he would do next.

When I am speaking on and demonstrating a narrative approach to coaching, many people are quick to recognize that it seems both quite powerful and quite different to more traditional approaches to coaching. I often get asked, “How do you do it?” Therefore, I decided that over the next few weeks I will share with you some of the foundational elements behind narrative coaching and some of the practical implications for our work. Much of this material will appear in my chapter in a forthcoming coaching encyclopedia edited by two colleagues from the evidence-based coaching program at Fielding Graduate University I helped to found. I look forward to hearing about your observations, reflections and experiences.

Narrative coaching is a body of knowledge that draws on millennia of ancient wisdom, a century of social science thinking, and breakthroughs in domains like the neurosciences to create an approach to development fitting for our times. It is a mindful, experiential, and holistic approach to helping people shift their stories about themselves, about others, and about life itself in order to create results that matter to them. Narrative coaches take a more “decentered” position in their role, a more nondirective approach to the coaching process, and a more contextual view of coachees’ identity, development and behavior.

Six philosophical assumptions which inform narrative coaching

1. People’s situated identity and their situational behaviors are mutually reinforcing and each can be tapped as a lever for change
2. The power created in the relational field between two people in coaching is more important than the specific techniques that are used
3. Margins, borders and the unconscious are more central to making meaningful change than linear plans focused on symptom relief
4. People’s own stories provide the primary material for coaching conversations and the language and vehicle for change
5. A keen awareness of the present without judgment and the ability to pay closer attention are as critical in coaching as external goals
6. The rites of passage model (a contextual frame) is more useful for guiding change than the medical model (a mechanistic frame)

A narrative approach to coaching works exceptionally well across cultures as it is less tied to western epistemologies and more easily tuned to local dynamics. It is quite useful in giving voice to non-dominant groups as part of a larger evolution in the systems in which they work and live, ie, in organizations embarking on culture change.

photo credit: gregloby

In working with my organizational clients, I am often struck by the sense that the past recedes and the future arrives ever more quickly. The net result is that people are increasingly working in a compressed sense of the present, not always the best state for decision-making or coaching. This trend is exacerbated by continuous ‘discontinuous change’ and easy access to seemingly unlimited knowledge at our fingertips in the present moment. What seems lost is the ability to place ourselves in the broader expanse of time. What can we offer our clients in such times?

Three ways a narrative approach can help

1. Becoming more knowledgeable about the connections between narrative structure and our identities and behaviors (see “The art of thinking narratively“). In many ways we are hard-wired for stories; inviting people to share their stories enables them to contextualize their experience and find greater meaning. They are no longer prone to feeling like temporal orphans, but can instead place themselves in the broader flow of time.

2. Becoming more conscious about our state and our actions in the present moment through increased mindfulness of our narrative patter. If we expect clients to be able to be able to integrate more from the past and the future into their present decisions, we need to help them develop greater awareness (of self and others) in order to do so. An expansive mind and heart enables them to engage more fully in the now.

3. Becoming more diligent in reducing the background ‘noise’ so as to more readily hear the signals from the past and future that are most likely to be relevant in the present. I did this recently with an organization in which the ever-rising ‘bar’ kept them from appreciating how far they had come on their culture change journey. We developed a visioning process they are using to define what a coaching culture would look like for them (markers for a desired future) and we built an internal discussion forum they are using to share stories of what they are doing differently now in their coaching conversations (markers from a less-desired past).

If we are to move well through this challenging time, we need to restore a sense of the flow of time even as we get better at being in the present moments in which we find ourselves. It is time for a new story of Now.

photo credit: richardmasoner
Albert Einstein once noted that, “problems cannot be solved by the same level of thinking that created them.” The same is true in working with the stories people tell us in coaching conversations. People narrate their experience based on their cognitive patterns, personal dispositions, contextual demands and the vocabulary of their social discourse. As a result, they tend to tell their stories along similar lines over time.

One of the lessons we can we take from recent research in the neurosciences is that rapport in coaching is built through the resonance between two people, a matching in which they connect using the same sides of their brain. In my work, I make the corollary point that we then foster change by connecting with the client across the channels once rapport is established, e.g. left brain modality to right brain modality. For example, I might invite a shift from their abstract description of the situation by asking them what they are experiencing in the moment.

When you feel stuck in a coaching conversation, it usually means that the client is trying to solve the “problem” at a level that is familiar to them—but is often the very construction/habit that created the issue in the first place. If this happens for you, I would suggest one of two options to help your client get unstuck: (1) rise up a level to help them get a broader perspective and see what they cannot see at their current level of narration or (2) drop down a level to help them get more of the details and enrich and embody their understanding.

Start within the frame of your clients’ stories to expand the storytelling space between you—and then invite them to move to a different level if it would free them up to gain a new perspective on themselves and/or their situation.