Stories that matter. Coaching that works. Organizations that thrive.

Designing Change

An integrative approach to creating thriving agile organizations.
For business and HR leaders who want better, more sustainable, results from change initiatives.

Coaching Teams

An integrative approach to developing coaching mindsets and skills.
Advanced programs on coaching mindsets and skills as a foundation for innovation and growth.

Growing Leaders

An integrative approach to developing leaders and teams.
Immersive, peer-supported experiences that concurrently develop leaders and organizations.

Delivering Insights

Thought leadership for organisations and professionals.
For executives and HR leaders who need compelling insights to transform the way they do business.

What is narrative coaching?

Narrative coaching is a mindful, experiential, and holistic approach to helping people shift their stories about themselves, about others, and about life itself to create new options and results that matter. Read more…

Our work in organizations

We help organizations get more lasting value from their development and change initiatives. We recently presented an integrative approach to growing leaders at Google, simultaneously designed to help the organization function at a higher level. Read more about our work, projects and clients.

Upcoming events

What’s Your Story? An Immersion in Narrative  Coaching + Design. Portland, Oregon, May 7-9, 2015.

For more about upcoming professional development opportunities visit

Latest blog


David partnered closely with PwC for three years, contributing his extraordinary coaching skills and expertise to assist us in crafting and driving a significant cultural change journey for the Firm with coaching at its foundation. His wise counsel, combined with a genuine interest in people, deep experience with organisation development and commercial acumen, make him a trusted business advisor to us.
Chief Learning Officer, Pwc Australia
David partnered with CBA Group throughout the launch of our new Vision and Values. He delivered powerful and compelling sessions to our most senior 400 leaders. David worked collaboratively with us to design content that focussed on connecting with employees through authentic storytelling. David’s work has proven to be a success with impactful embedding across our organisation.
Executive Manager Talent, Commonwealth Bank
David Drake is visionary, looks for and brings out the best in others, and always leaves people and groups better off than when he found them.
Global Training Manager, Nike
An effective and cogent business partner, David helped me motivate more than 60 trainers and subject matter experts to effectively ‘tell their story’ to help transform the organization. Witty, relevant, pertinent. David Drake’s work is valuable to any organization today.
Director of Training & Development, Nike
David shows a real commitment to people and providing meaningful ways to help them cope with and lead change. His thoughtful, clear approach speaks to his deep knowledge of this complex subject.
Organizational Development Manager, Northwest Natural Gas
David, thank you for your steady counsel and always insightful advice. You helped us break through to new ways of thinking and working.
Advisor to State Governor of Oregon, Education and Employment, US State Government
David’s narrative work is very powerful. He was a very astute choice for working with us. There has been such a positive response to his philosophy, models and personal style; his visit has exceeded all my expectations and made a significant contribution to the development of our coaches as a team.
Associate Dean and Director of Coaching, Melbourne Business School
One speaker had a profound impact on me – David Drake. His message for me was the importance of allowing a person to tell their story, without judgment. It is wonderful to learn a significant thing from a conference. Appreciating the core value of a person telling their story was a cathartic experience.
In my experience, most coaches deal with the surface of life, focusing on arranging behaviors and tasks. David has a way of quickly getting to the deeper personal narrative that shapes how we perceive daily life. Once I understood the story I was living in, I had the power to change it. Behavioral changes that had been a challenge seem much less daunting now that they are tied to a deeper intention.
Former Marketing Executive, Coca-Cola